A note from CMNLS:
Purpose is defined as the reason for which something is done, created or for which something exists. We may not fully understand our purpose in life, but a few times a year we have the privilege to produce products for one. As the years pass and we continue our journey, we remind ourselves of how far we have ventured and all that we have been able to do for others through this process. The motivation driving Commonless is advocating the importance of education as well as awareness regarding current and past events impacting the world around us. Topics such as mental health, LGBTQ+/civil rights, diversity inclusion, world hunger, nature preservation and more. It is our favored saying and firm belief that “When you do the common things in life in an uncommon way, you will command the attention of the world.” This is exactly what Commonless sets out to achieve daily by combining our objectives with apparel. A huge characteristic of the brand is attention to quality over quantity in support of environmental health. Becoming the light battling the dark side of fast fashion and “me too” aesthetics. Fast fashion is the term used to describe clothing designs that move quickly from the catwalk to stores to take advantage of trends. The pressure to reduce costs and speed up production time means environmental corners are more likely to be cut. Fast fashion's negative impact includes its use of cheap, toxic textile dyes—making the fashion industry one of the largest polluters of clean water globally, right up there with agriculture. Plastic fibers are polluting the oceans, the wastewater, toxic dyes, and the exploitation of underpaid workers. Fast fashion is big business, and while the environmental costs are rising, Commonless pledges to be the warriors in the fight for change. While we may be small, nothing happens if nothing happens so any contribution can be the difference. Utilizing materials that are biodegradable is one way we practice what we preach. Sourcing 100% cotton fabrics, compostable shipping bags, recycled paper for marketing materials are a few ways we have achieved this when we can. While we are not 100% eco friendly... We try to do the best we can, when we can. When a piece requires a material that is not fully cotton, we make sure the piece has a long lifespan and can be repurposed. Quality does not stop with fabric choices for us. We spend months designing curated collections specific to causes in need of fundraising. From weighted anxiety sweaters in support of mental health awareness to thoughtfully crafted messaging for motivational collections. Smaller productions keep us out of the fast fashion race and reduce the amount of leftover inventory. Upcycling any unsold gear. Portions of the proceeds are donated to specific causes with each release. Causes we have supported over time vary between local school environmental programs, shelters, clean water/natural disaster organizations to fighting world hunger initiatives.